Xīnkuǎn shī / 新款狮 / New lion style (Xinkuan Shi) It is the first group in Mexico specializing in Chinese lion and dragon dance with a club-style, contemporary, and high-impact visual approach. We combine traditional art with modern entertainment for brands, events, and unique experiences. We were founded more than seven years ago under the vision of Alexander Rangel, founder of Soulion Group, Leading independent Mexican agency specializing in advertainment, branding, and event production. The agency has been recognized in the Ranking of the Best Advertising Agencies in Mexico 2025 by the magazine MERCA 2.0 and in the last one Ranking of the Best Design Agencies in Mexico 2020 by the magazine PAREDRO and is an active member of the National Advertising Association (ANP ONG). In 2021, we joined the World Sar Ping Lui Pai Lion Dance Federation, strengthening our commitment to artistic excellence and the professional dissemination of lion dance in Mexico and Latin America. Today, Xinkuan Shi is positioned as one of the most active and recognized groups in the country, bringing Chinese culture to business events and prestigious brands throughout Mexico. Our innovative, youthful, and professional approach has won over audiences and major national and international brands, establishing us as a benchmark in Chinese cultural entertainment in Mexico and Latin America.
Download presentation:
CLICK HERE
A new era for the Lion Dance in Mexico!
Since 2018, we have been charting a solid path toward practicing the Hoksan style, always striving for excellence and authenticity in every movement.
In 2021, we took a historic step: we had the honor of being guided by the Master Albert Fong Yip 馮廣業, one of the greatest exponents of Lion Dance worldwide.
A direct disciple of the 5th generation of Sar Ping art and current Secretary General of the World Lion Dance Federation (WLDF) and the Malaysian Lion Dance Federation (MLDF), Master Fong Yip has over 35 years of experience training champions and promoting this ancient art.
Thanks to his teaching, today we are proud to officially represent the Sar Ping World Lion Dance Federation (世界《沙坪》吕派狮艺总会), marking a turning point in the development of this traditional art in our country.
Commitment | Discipline | Legacy
Our mission is clear: to preserve and elevate the art of Lion Dance in Mexico, with international-level training, under a teaching and evaluation system that is unique in the world.
SOME BRANDS THAT HAVE
* All logos and trademarks displayed are the property of their respective owners and are used for illustrative purposes only.